William Hill

William Hill is one of the UK's leading bookmakers and a recognised and trusted gambling brand around the world. According to global research company research TNS, some 26% of regular online bettors have a William Hill account.

Current offers


  • £25 free bet


  • £150 new player bonus (requires a £35 minimum deposit)


  • £650 new player bonus


  • £25 new player bonus

See our page showing all current William Hill promotions and details of the terms and conditions.


William Hill is one of the leading European online gaming and sports betting businesses. The company has over one million active online customer account holders and offers betting in 24 different languages worldwide.

William Hill was one of the earliest to enter the online gaming market, accepting their first bets on the internet in 1998. They offer a staggering 500,000 betting opportunities per week and have 100 concurrent in-play markets on 3,200 matches per month.

The firm was founded by William Hill in 1934 and is listed on the London Stock Exchange. William Hill employs 15,000 people worldwide.

William Hill offers a wide range of methods for both deposits and withdrawals including bank wire transfer, Click2Pay, ClickandBuy, Maestro, Laser, Moneybookers, Netteler, Solo, Visa, Visa Debit and Visa Electron.

William Hill caters for all gambling and gaming customers, offering casino, poker, bingo, a range of skill games and, of course, sports betting. They are known for their generous free bets, competitive odds and comprehensive betting coverage for dozens of sports. If you’re serious about betting online, joining William Hill Online should be at the top of your priorities.

Products offered

  • Sports betting - Sports covered include horseracing, football, greyhounds, tennis, cricket, Australian Rules, American football, baseball, basketball, boxing, cycling, darts, GAA football, GAA hurling, golf, handball, ice hockey, motor racing, motorbikes, politics, rugby league, rugby union, snooker, TV specials, UFC and volleyball.
  • In running sports betting – William Hill have 100 concurrent in-play markets on 3,200 matches per month on their website and offer a fully comprehensive live in-play sports betting service. Sports covered include football, tennis, cricket, cycling, basketball, rugby union, golf, darts, motor racing and many more.
  • Mobile betting – William Hill offer a mobile betting service for both iPhone and Android platforms. A £10 new player bonus can be snapped up by joining their mobile casino club.
  • Casino – The William Hill Casino offers over 90 interactive casino games including table games, card games, slots, scratch cards and jackpot games. Popular slot games include Daredevil, Rocky, Gladiator and Pink Panther slots. See our complete list of William Hill casino games.
  • Poker – William Hill offers multi-table tournaments in Texas Hold’em, Omaha High and 7-Card Stud poker. They have World Series of Poker packages, VIP bonus levels and tons of promotions including a tasty £650 new player bonus.
  • Bingo – William Hill offer a wide-ranging bingo product including 90 ball, 80 ball and 75 ball bingo, multi-variant bingo and joker jackpot bingo. The bingo room includes popular side games and slots such as Deal or No Deal bingo, Community Bingo and Speed Bingo.
  • Other products – William Hill offer financial betting via their unique fixed-odds Day Trader, plus they have lottery betting capability.

Countries that William Hill takes bets from

William Hill currently serves betting customers from over 175 countries in 11 different currencies. The only countries they do not take bets from are France and the United States.

Payout limits

William Hill has a maximum payout limit of £1 million on horseracing and major soccer events and limits of between £100,000 and £500,000 on most other events.

Languages offered

William Hill currently offers betting in English, Spanish, French, German, Austrian, Italian, Dutch, Czech, Danish, Norwegian, Finnish, Romanian, Hungarian, Russian, Polish, Portuguese, Greek, Swedish and Japanese.


William Hill is licensed for sports betting by the UK Gambling Commission. Its online operation is based and licensed in Gibraltar.


William Hill went into partnership with Playtech in 2009 and continues to use its software platform for sports betting. Together they co-own William Hill Online.

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