Story by Sarah Preece on 2010-12-02 13:39:40
Punters pile in to make England World Cup bid favourites as soon as William Hill began trading the World Cup bid market on thursday morning, punters rushed to back England and Hills have cut their odds from 6/5 to even money favourites - the first time England have been favourites since the 'sunday Times' article.
'The feelgood factor has kicked in - just as it does when the World Cup kicks off and we all convince ourselves England can win' said Hill's spokesman Graham Sharpe.
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